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At 83 years old, Larry Scheckel has written ten books that span genres, generations, and geography—all deeply rooted in his experiences in Wisconsin’s Driftless region. Whether sharing nostalgic childhood memories, educating readers on everyday science, or diving into local true crime cases, Larry writes with a clear purpose: to preserve history, foster curiosity, and celebrate community values.

So now, we pause to recognize, honor and celebrate the woman at the foundation of our family and, by extension, the Public Market: the one and only GiGi Macasaet.

On this day 21 years ago, the Macasaet family welcomed their fifth “child” into the world—not a baby, but a dream: Viroqua Public Market (VPM).

Attention all CBD aficionados in Viroqua and beyond! We're thrilled to announce the grand opening of a brand-new CBD smoke shop right ...

The VPM has extended its retail offerings with more than 1,000 square feet of new space for goodies of all sorts!

Thanks to friends, family, visitors, shoppers, guests, and merchant partners!! Despite the raging pandemic, 2021, the best year to date...