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Velvet Umbrella Records
Project type
Business Identity
Date
May 2025
Location
Viroqua, Wisconsin
Role
As the lead designer, I am responsible for developing the entire creative direction and execution of Velvet Umbrella Records' branding. This includes conceptualizing and designing the brand identity, logo, website, business collateral, and brand board, ensuring every element aligns with the label's eclectic and innovative vision.
This branding project for Velvet Umbrella Records centers on creating a unique identity that embodies the label's eclectic, genre-defying spirit. The logo design combines vintage elegance with playful whimsy, featuring a formally dressed possum/mouse paired with an ornate background and a vintage umbrella. The tagline, 'Defying Labels - Defining Music,' highlights the label's innovative and boundary-pushing approach. This project includes the logo, business identity, brand board, and website, all designed to reflect the label's sophisticated yet unconventional vibe.
{More To Come!}
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