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We’ve spent this summer chasing down artist profiles and trying to exist across platforms we barely understand. Truthfully, when this all began, our biggest dream was simply to make a demo and start a label. Sharing our bios? Not on the original to-do list. But here we are. Half-baked and ready to roll, released into the wild on Tea’s half-birthday, July 7 (she’s officially 55.5 now), and we decided that’s as good a time as any. We’re not big on social media anymore, we pr

In a noisy world, one creature quietly champions peace, empathy, and connection through the universal language of kindness. Meet Sir P. Umbrey Possum, Velvet Umbrella Records’ velvet-jacketed mascot and the official Ambassador of Harmony. He’s not your average possum—he’s a diplomat, storyteller, and musical muse who reminds us that understanding, collaboration, and a touch of weirdness can change the world.

Velvet Umbrella Records was founded not in a boardroom or studio — but in a circle of artists, survivors, and spoonies who had lost trust in the music industry… and slowly found their way back to sound, together. We are a small independent label built on collaboration, community, and creative recovery — a home for the tender, the strange, the experimental, and the heartfelt.

It started as a demo. A goal. A whispered dream. Then a flurry of late-night Zoom calls, playlists passed like notes in class, encouragement sent in long texts, half-baked ideas for record labels and comics and healing. It was never meant to be a band, or maybe it was. We just didn’t know it yet.

we’re a safe haven for independent musicians and artists who refuse to fit into tidy little boxes. We celebrate the bold, the heartfelt, the experimental, and the strange. Our mission is to uplift voices that often go unheard—because we believe the world needs more weird, more wonder, and a whole lot more truth.